CVS

Why We Have Jimmy Kimmel to Thank for CVS’ Switch to Digital Receipts

A bit of retail history was made on late-night TV recently, when CVS finally buckled under the pressure of consumer annoyance and Jimmy Kimmel's wrath.We're speaking, of course, about the pharmacy chain's legendarily long receipts, which customers will soon be able to opt into receiving digitally rather than as several feet of flowing paper.

Here’s How the 2 Biggest Players in the Battle of the Drugstores Stack Up Head-to-Head

Drugstores have exploded into a $252 billion business in the United States, and with over 11 million Americans coming into the healthcare system via Obamacare so far this year, it's only going to get bigger.

Q&A: Marketing Vp Anne-Marie Kline Lets Customers Tell Living Proof’s Story

Specs Anne-Marie Kline Current gig Vp, global marketing, Living Proof Previous gig Svp, social content, Digitas

Why Do You Get a 2-Foot-Long Receipt for a Pack of Chewing Gum?


UM Lands CVS Media Account, the Agency’s Second Big Win of the Summer

So far, summer is shaping up as UM's winning season.The IPG Mediabrands agency scored significant business from Coca-Cola a few weeks ago and now adds media responsibilities for the CVS pharmacy chain.

Accounts in Review: Contenders Prepare for Final Pitches in Subway’s Contest

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending […]

Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency

As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative […]

Accounts in Review: Creative Searches Pick Up, a Bit

Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's […]

Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches

After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative […]

Accounts in Review: Mediahub Beats Bigger Shops to Win New Business

The media arm of Mullen Lowe is developing a reputation as a giant killer. A month after beating shops like MEC and Zenith Media to claim the media business of […]