Cutwater, S.F., Wins Fashion Account
Brand Marketing
Chuck McBride is back in the fashion business. Trina Turk, the Southern California designer whose offerings are heavily influenced by vintage modernist apparel and jewelry, has picked McBride's Cutwater as [...]
Magic butt amazes in cheeky Ray-Ban spoof
Creativity
The Ray-Ban video "Guy Catches Glasses With Face" (which has gotten 4.3 million views on YouTube) now has a worthy successor in the clip above, titled "Guy Catches Laptop With [...]
Ray-Bans withstand bursting paint bubbles
Creativity
Here's the latest Ray-Ban "Never Hide" video from Cutwater, directed by Francesco Carrozzini of GL-X. The last few Ray-Ban clips weren't that great. This one is visually pretty entertaining, and [...]
Cutwater gets this great idea for Ray-Ban ad
Creativity
Cutwater has released this new video in the "Never hide" series for Ray-Ban. It features a ball rolling and bouncing down the streets of San Francisco—an idea that worked pretty [...]
Cutwater’s Ray Ban virals get more random
Creativity
Cutwater had that big hit in 2007 with the “Guy catches glasses with face” video (below), which has gotten about 4 million views on YouTube. Now, the agency is back [...]
Levi’s wants it both ways, and it’s working!
Creativity
Levi’s artsy, monochrome Cutwater campaign celebrates the "average woman," comfortable with herself and her Levi’s jeans. Meanwhile, the brand’s sophomoric EVB-produced viral effort urges the gruffer sex to "Unbutton your [...]