3 Lessons My Move Taught Me About Marketing
Performance Marketing
This is the last article about my move, I promise! The interesting thing about a move is that it forces you to step outside your comfortable bubble of everyday life. [...]
Think of Customer Experience as a Marketing Investment
Performance Marketing
As products and services become commoditized, organizations need to begin differentiating themselves by becoming customer-centric and providing a consistently good customer experience. The bar is low; it’s pretty easy to [...]
Tesla, the Tornado … and CX, a Tale From the Chargeless Road
Performance Marketing
CX, particularly for a brand such as Tesla, needs to catch up with the user experience of operating these art-and-science vehicles.
LinkedIn or Out: Customer Service Fail Is a CX Fail
Performance Marketing
Target Marketing readers obviously like to be “connected,” and displayed an unusual interest in a piece a few months ago which was not as kind to LinkedIn as it might [...]
Implement DevOps to Improve CX
Performance Marketing
There’s been a movement in IT during the past seven or so years to adopt a DevOps methodology; whereby, developers and operations are working together to deliver sound secure code [...]
When ‘Customer Service’ Makes Things Worse
Performance Marketing
When a customer has to contact customer service, you've already messed up. When that customer service is lacking, lazy or downright stupid, it might as well be an ad for [...]