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3 Lessons My Move Taught Me About Marketing

Performance Marketing

This is the last article about my move, I promise! The interesting thing about a move is that it forces you to step outside your comfortable bubble of everyday life. [...]


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Think of Customer Experience as a Marketing Investment

Performance Marketing

As products and services become commoditized, organizations need to begin differentiating themselves by becoming customer-centric and providing a consistently good customer experience. The bar is low; it’s pretty easy to [...]

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Tesla, the Tornado … and CX, a Tale From the Chargeless Road

Performance Marketing

CX, particularly for a brand such as Tesla, needs to catch up with the user experience of operating these art-and-science vehicles.

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LinkedIn or Out: Customer Service Fail Is a CX Fail

Performance Marketing

Target Marketing readers obviously like to be “connected,” and displayed an unusual interest in a piece a few months ago which was not as kind to LinkedIn as it might [...]

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Implement DevOps to Improve CX

Performance Marketing

There’s been a movement in IT during the past seven or so years to adopt a DevOps methodology; whereby, developers and operations are working together to deliver sound secure code [...]

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When ‘Customer Service’ Makes Things Worse

Performance Marketing

When a customer has to contact customer service, you've already messed up. When that customer service is lacking, lazy or downright stupid, it might as well be an ad for [...]