Custom Content

Time Inc. Has Signed Its First Client for Watercooler Live

Time Inc. has signed its first client for Watercooler Live, its new native ad product that pours advertiser content, social commentary and Time Inc. editorial content into microsites and ad units.

Native Ad Economics

Call it custom content, sponsored stories, native ads—publishers from Wired to BuzzFeed are chasing gold in ads that look and read like edit to rid themselves of dependence on the hated banner. But with their high production costs and lack of scalability, can native ads become more than a craft business?

AdMedia: So, Here’s the Deal for 2013

Not robust, but healthy with more reasonable prices. That’s how leaders of marketing firms and media outlets view the 2013 marketplace for mergers and acquisitions, in a new poll from AdMedia Partners.