During his long tenure at Facebook, Andrew Bosworth has been tasked with creating both the company's newsfeed and its mobile advertising strategy. Now, Bosworth—Facebook's vp of ads and business—has his sights set on another shift in how people use the plaform by making it more useful.
Facebook is looking for an answer to that age-old marketing question: Which part of your advertising is actually working? The social network is launching a new product today to help brands assess which portion of their ad budgets are growing sales in-store and online.
Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a unique malady of his—he's a professional sword swallower but has trouble swallowing his vitamin pills without gagging.