Custom Audiences

What Facebook’s Head of Advertising Wants to See Happen in 2017

During his long tenure at Facebook, Andrew Bosworth has been tasked with creating both the company's newsfeed and its mobile advertising strategy. Now, Bosworth—Facebook's vp of ads and business—has his sights set on another shift in how people use the plaform by making it more useful.

This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook

Here’s How Facebook Plans to Help Brands Find Out When Their Ads Actually Worked

Facebook is looking for an answer to that age-old marketing question: Which part of your advertising is actually working? The social network is launching a new product today to help brands assess which portion of their ad budgets are growing sales in-store and online.

This Marketing Pro Practiced His Facebook Ad Targeting by Making His Roommate Completely Paranoid

Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a unique malady of his—he's a professional sword swallower but has trouble swallowing his vitamin pills without gagging.

Facebook Gives Retailers New Tool to Gauge Sales

Facebook is now helping retailers close the loop from placing ads to making sales.

How Twitter Stepped Up Its Ad Game

With Tailored Audiences, Twitter has signaled to the rest of the ad world that it truly is open for business. The new ad offering enables brands to retarget users based on their desktop Web-surfing habits on Twitter’s mobile app via Sponsored Tweets.