Bing’s New Audience Targeting Tools: What You Should Know
Performance Marketing
Remember Bing? Although the SEM industry still runs through Google, Microsoft isn't sitting on its laurels. And just this summer, Bing Ads launched two important audience targeting features that let [...]
Facebook Gives Retailers New Tool to Gauge Sales
Performance Marketing
Facebook is now helping retailers close the loop from placing ads to making sales.
How Twitter Stepped Up Its Ad Game
Performance Marketing
With Tailored Audiences, Twitter has signaled to the rest of the ad world that it truly is open for business. The new ad offering enables brands to retarget users based [...]