Curt Hecht

Weather Says Its Mobile Ad Business Is Growing Faster Than Google

Last week, Adweek wrote about a Dartmouth study on mobile advertising (Top 7 Reasons Why Mobile Ads Don't Work). Curt Hecht, chief global revenue at Weather, came back with a few reason why they do.

Advertisers Ready to Make an Impression

In early 2013, the online ad industry will finally rally around the concept of viewable impressions—just don’t expect everyone to hop on board at once.

VivaKi’s Hecht to Head Weather Channel’s Ad Businesses

The Weather Channel Companies has appointed Publicis vet Curt Hecht its new chief global revenue officer, with Kurt Unkel taking over Hecht's position as president of the VivaKi Nerve Center. Hecht was also previously chief digital officer for the company's mega-agency, Starcom MediaVest.