If a journey of a thousand miles begins with a single step, Nielsen’s plans to expand its sample to include non-linear TV deliveries is a bit like lacing up one’s boots before planting one foot in front of the other.
Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers.
At the time of his election, President Obama might have actually had a shot at gracing some American currency. Not so much now. Still, he does front the $1 bill […]