Although Indian Motorcycle holds bragging rights as the first American motorcycle brand—it was founded in 1901, two years before Harley Davidson in 1903—it still trails Harley in terms of sales and visibility. To attract more fans, Indian is focusing on its heritage and on driving foot traffic into stores.
Hi, it's me Lauren. Do you guys love being sad? Me too! I'm really getting into this little thing I like to call "Sadvertising." There's nothing better than a sad commercial to make you feel alive again, and sad ads are popping up everywhere these days. Come, have a little cry with me—you'll feel better, I swear.