Royal Caribbean Fills Virtual Ship With Celebrities
Brand Marketing
Royal Caribbean is hoping a new star-studded eight-minute commercial will help distance it from some of the cruise industry's negative public image.
1912 Titanic Ad Fail: Set Sail to Europe on a Big Ship Today!
Creativity
Advertising fails are rampant online in 2011. But they've been around in old media since, well, pretty much forever.
Royal Caribbean does the math in latest ads
Creativity
Here are a couple of quirky ads for Royal Caribbean that take a holiday from the typical fun-in-the-sun cruise-ship imagery. The spots, by JWT New York, focus on just how [...]
Arnold crafts virtual aquariums for Carnival
Creativity
Holy mackerel, Arnold's creative output is totally seaworthy lately. They've got the lure of advertising down pat. I don't mean to carp on it, but their campaigns reel you in. [...]
Carnival dreams of a better, pantsless world
Creativity
I saw this Carnival Cruise Lines poster from Arnold at a bus stop in Baltimore recently, and it cut right to the heart of me. I also dream of a [...]
Carnival enlists fun director who directs fun
Creativity
As part of its new campaign from Arnold, Carnival Cruises has introduced a "fun director," though he doesn't seem like much fun to me. This dude's tightly wound and intense, [...]