What’s Your Event DNA? The Creation of Rapid Growth, Non-Cloneable Programs
DNA is the molecular-level instructions that guide the development and expression of a living thing. How that thing will engage. How it will respond. How it will interact with others. [...]
Twitter Fans Make DirecTV’s New ‘Get Rid of Cable’ Ad One of the Bleakest Yet
Creativity
When you leave people to their own devices, they tend to get nihilistic. When they get nihilistic, they make darkly comic scripts for DirecTV. Case in point: the satellite-TV company's [...]
9 Ads That Could Spank the Competition in Pornhub’s Amateur Advertising Contest (SFW)
Creativity
"Do you have what it takes to be the Creative Director of the world's No. 1 adult website?" That's the ballsy challenge from Pornhub, which recently launched a contest to [...]
Lay’s Asks for Potato-Chip Flavors Again, Gets Some Super Revolting Ideas
Creativity
Once again, a snack-food brand learns why it should carefully stage-manage any attempts to crowdsource flavor ideas on the Internet.
5 Great Snapchat Ideas for Big Brands
Performance Marketing
Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands.
A Social Spin on Greeting Cards
Brand Marketing
Ilya Pozin likes greeting cards, but he doesn’t like going to what he calls “the dreaded greeting card aisle at the store” to buy one. “You have all these horrible, [...]