crowdfunding

The Story Behind Fidget Cube, the $4 Million Phenomenon You Didn’t Know You Needed

If your friends know you to be a restless pen-clicker, you've probably already been tagged a dozen times or so on the promotional video for Fidget Cube. Viewed tens of millions of times across social media thanks to its pickup by viral news sites, the Kickstarter video for Fidget Cube has already generated nearly $4 million from backers for the pocket device—whose designers had only asked for $15,000. And the campaign still has 35 days of fund-raising to go.  Fidget Cube features different tactile doodads on each side, letting you absent-mindedly spin, click, roll or rub the tiny interactive features. It was the brainchild of brothers Matthew and Mark McLachlan, collectively known as Antsy Labs. We caught up with the brothers to learn more about the campaign. Check out the Kickstarter video below, followed by a Q&A that the two tag-teamed via email:

Want a Short-Sleeve Dress Shirt Covered in Poo Emojis? Of Course You Do

This is truly a golden age for the poo emoji, that fecund swirl who's become the messaging embodiment of all things odious. For proof, look no further than Betabrand's popular "Poo Emoji Button-Up Shirt," which just completed its crowdfunding phase and received nearly 500 percent of the preorders needed to green-light production. The goal was to sell 50 shirts to early backers, but more than 230 had committed by the time crowdfunding closed Wednesday night. "Our initial production run will be about 800 units," Betabrand founder Chris Lindland tells AdFreak.

Zuckerberg’s Grip Already Causes Rift With Oculus Fans

Well, Facebook CEO Mark Zuckerberg is clearly excited about the virtual reality future, but not everyone is excited to have him in the close-knit Oculus VR community.

Facebook Buys Oculus for $2 Billion

Facebook has just announced a $2 billion deal to buy Oculus VR, the immersive virtual reality headset maker.

Today’s Fakest New Product: Tiny Diapers for the Tip of Your Penis™

With crowdfunding product videos all the rage, mockvertising has reached a new apex with fictional Kickstarter ads. Behold the one below, imploring you to help fund the development of Tiny Diapers for the Tip of Your Penis™.

Media Industry Rallies to Help Magazine Designer Bob Newman

Charitable crowdfunding gets plenty of attention whenever there’s a newsworthy disaster (take the recent Boston Marathon bombings, for instance), but plenty of homegrown efforts are constantly providing help to individuals in need across the country—like

Crowdfunding Efforts Aid Boston Marathon Victims

In the aftermath of last week’s Boston Marathon bombings, social platforms have become an important tool not just for sharing information about the events, but for raising funds for its victims. Online crowdfunding sites are making it easier than ever for anyone to organize fundraising around a cause.