Crowd Goes Wild

Fox Sports 1 Powers Through Its First Month

A month after its much-ballyhooed launch, Fox Sports 1 is proving itself to be a much more attractive advertising environment than its predecessor.

Fox Sports 1 Studio Shows Stumble Out of Gate

After getting off to a fast start a little more than a week ago, Fox Sports 1’s signature highlights show is having trouble finding an audience.

Fox Bows Double Box Ad Format in MLB Broadcast

After kicking the tires on the “double box” ad format in Nascar races and during the Jan. 4 AT&T Cotton Bowl Classic, Fox Sports is taking its innovative break to the next level, prepping it for its Major League Baseball debut.

The Genius Who Produces ‘Pure’ Television

For reasons that are not immediately apparent, the girl with the vodka tonic is taking pictures of the actress on the Embassy Row TV monitor, even though the real thing is, at this very moment, perched on a chair inside the studio that lies just on the other side of the wall.