Understanding What a Customer Data Platform Needs to Be
Performance Marketing
Marketers try to achieve holistic personalization through all conceivable channels in order to stand out among countless messages hitting targeted individuals every day, if not every hour. If the message [...]
Earn Consumer Trust Through ‘Surprise and Delight’ in a Post-Privacy Age
Performance Marketing
Recent consumer research from Pew Research Center shows we have some work to do persuading consumers to let us use data about them for marketing. Right now, the risks seem [...]
Navigating Martech Amid the Land of Shiny Solutions
Performance Marketing
The marketing technology landscape has seen explosive growth the last couple of decades, but even when the field was a bit smaller, it was a challenge for marketers to clearly [...]
The Danger of a Single Story for Marketers in the Age of Storytelling
Performance Marketing
We marketers today are really the new age of storytellers. Instead of coming up with those clever ads we once used to live to create, or live POS promotions when [...]
How the Right Data Technology Can Fuel Your Organic Sales Growth
Performance Marketing
We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion rate, improve our customer lifetime value, expand into adjacent markets, and [...]
4 Steps to Reinvigorate Sales & Radically Transform the Publishing Business
Steady decline in readership and advertising revenue are the current operating environment for local and specialty publishing. According to News Media Alliance and Pew Research Center, advertising revenue for publicly [...]