Critical Mass

Ad of the Day: Pine-Sol Is Clueless, Except When It Comes to Cleaning, in 19 Fun Prerolls

Most folks won't be floored by these brief, humorous Pine-Sol vignettes. But that's probably OK with the venerable brand, which just wants to tell viewers that its grease- and stain-fighting action works on lots of household stuff, not just floors.

Moen Selects Havas Chicago as Its Lead Creative and Media Agency

Moen has consolidated its marketing business at Havas Chicago, awarding the agency brand responsibility for creative, media, digital and content.The faucet manufacturer's measured media spending through the third quarter was nearly $13 million, and it spent about $16 million in 2014, according to Kantar Media.

Take 2: Real-Time Marketing at the Oscars

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row.