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Sources: Criteo Hires Bank for Imminent IPO

Performance Marketing

The ad tech money merry-go-round continues to whirl.


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Buyers Bullish on Facebook Exchange

Performance Marketing

News broke in June that Facebook was readying an ad exchange which would enable advertisers to target people of Facebook based on th

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An Ad Tech Firm That’s Actually Making Money

Performance Marketing

The ad tech landscape is littered with companies promising to bolster Web publishers’ shrinking bottom lines. Few truly deliver on that promise, and fewer still turn a profit. However, retargeting [...]