Sources: Criteo Hires Bank for Imminent IPO
Performance Marketing
The ad tech money merry-go-round continues to whirl.
Buyers Bullish on Facebook Exchange
Performance Marketing
News broke in June that Facebook was readying an ad exchange which would enable advertisers to target people of Facebook based on th
An Ad Tech Firm That’s Actually Making Money
Performance Marketing
The ad tech landscape is littered with companies promising to bolster Web publishers’ shrinking bottom lines. Few truly deliver on that promise, and fewer still turn a profit. However, retargeting [...]