Lost in a Crowded Marketplace?
Performance Marketing
Marketers often mistakenly act as if their plans exist in a vacuum and that they have the consumer’s undivided interest and attention without interference or competition. Nothing could be farther [...]
Rocket Fuel Revenue Grows by More Than 100%
Performance Marketing
Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent [...]
Rubicon Project Sets $100M IPO Plan
Performance Marketing
The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly.
Criteo Dives Into In-App Ads
Performance Marketing
Criteo is bringing its display ad business to mobile apps, the company announced today. The advertising technology firm has been expanding its ability to target its banner ads across mobile [...]
After Rocket Fuel, Criteo Carries on Ad Tech IPO Momentum
Performance Marketing
Criteo’s ambitious stock offering followed the successful ad tech path already blazed by Rocketfuel last month.
Ad Targeters Are Laying the Groundwork for Visual Advertising
Performance Marketing
Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet [...]