Criteo

Ad-Tech Firm Criteo Just Acquired Ecommerce Startup HookLogic for $250 Million

In the second notable acquisition of the past couple of days, French ad-tech company Criteo has bought startup HookLogic to beef up its ecommerce capabilities for advertisers.

Publicis Groupe Buys Canada’s Nurun

Paris-based Publicis Groupe has acquired digital agency Nurun from Quebecor Media in a $115 million deal.

Publicis Groupe Looking to Buy Ad Tech Firm Criteo

Publicis Groupe has its sights on an acquisition of ad tech firm Criteo, according to reports today. The media holding company’s interest helped propel Criteo’s stock up nearly 20 percent.

Rocket Fuel Revenue Grows by More Than 100%

Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent greater than the same period the year prior. For full-year 2013, Rocket Fuel's revenue grew 126 percent to $240.6 million.

Rubicon Project Sets $100M IPO Plan

The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly.

Criteo Dives Into In-App Ads

Criteo is bringing its display ad business to mobile apps, the company announced today. The advertising technology firm has been expanding its ability to target its banner ads across mobile for months, and now is testing an in-app banner ad product.

After Rocket Fuel, Criteo Carries on Ad Tech IPO Momentum

Criteo’s ambitious stock offering followed the successful ad tech path already blazed by Rocketfuel last month.

Ad Targeters Are Laying the Groundwork for Visual Advertising

Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet are black boxes to ad targeters.

Sources: Criteo Hires Bank for Imminent IPO

The ad tech money merry-go-round continues to whirl.

FBX Partner Rocket Fuel Rakes in $107 Million in 2012

Ad tech outfits tend to keep quiet on how their business is doing, unless business is doing particularly well.