Coronavirus and Marketing Automation: Let’s Be Careful Out There
Performance Marketing
I'm no stranger to writing about crisis management. And while we're in uncharted waters here with the COVID-19 Coronavirus, there are some things that marketers forget about doing in times [...]
Resurrection Returns Strong for ABC
ABC on Sunday night notched a significant victory in the prime-time ratings race, as the second installment of its new supernatural drama series, Resurrection, dominated the fiercely competitive 9 p.m. [...]
Solid Sampling for NBC’s Believe
In a night dominated by ABC’s Bachelor postmortem, a special preview of NBC’s new Sunday drama series Believe drew a fair amount of sampling.
Positioning Crisis to Look Like a Clever Plan
Performance Marketing
It's the holidays. And winter weather. Anything can happen to the best of our marketing plans, along with product or service delivery, no matter what time of year. So what [...]
NBC Breaks a Lot of Eggs to Make its 2013-14 Omelet
Since ER flatlined in 2009, NBC’s Thursday night lineup has been the Drunk Uncle of prime time television.
NBC’s Go On Will Not
The ax continues to fall at NBC, which over the last several hours has severed ties with three of the four freshman comedies that were still in contention for a [...]