How COVID-19 Is Changing B2B Marketing
Performance Marketing
The global pandemic continues to affect every area of our lives and our businesses. To discuss what should be top of mind for marketers, Ruth Stevens talked with Roger McDonald, [...]
Nike Cuts Adrian Peterson as Brands Continue to Condemn NFL
Brand Marketing
Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son.
Clippers Try to Repair Brand With ‘We Are One’
Brand Marketing
The National Basketball Association has banned Los Angeles Clippers owner Donald Sterling for life in the aftermath of his racist rants, which were recorded and distributed to the world.
US Airways Won’t Fire Anyone for Porno Tweet
Performance Marketing
Give US Airways credit for not doing the knee-jerk thing most any other corporation would have done, instead circling the wagons while trying to make sense out of its pornographic [...]
Brazil’s Unrest May Affect Social Media Marketers for a Year
Performance Marketing
When Brazilian digital agency execs recently flew home from Cannes to São Paulo or Rio de Janeiro, they landed onto a terrain rattled by people-in-the-streets protests on a scale that's [...]