This Mobile App Pays You for Your Selfies While Giving Custom Data to Brands
Performance Marketing
Do you want to pay for a fresh box of golf balls or to get your nails done simply by doing what you are already doing all the time? Well, [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
Welcome to Adweek's newly revamped recap of the week's best commercials. In the past, we've shown you our 10 favorites each week. From now on, we're going to narrow it [...]
Ad of the Day: The Year’s Meanest, Funniest, Grossest, Cutest Halloween Spot
Brand Marketing
The best way to keep teeth clean and healthy is to ban Halloween candy altogether. Crest toothpaste and Oral-B toothbrushes explore that possibility in this hilarious ad by giving a [...]
Wieden, Beyond ‘Halftime’
Brand Marketing
It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François.
P&G’s Olympics Routine Goes Big on Digital
Performance Marketing
If Procter & Gamble’s beauty product sales don’t score well during the Olympics, it won’t be due to a lackluster digital effort.
Tide Suits Up With the NFL
Brand Marketing
Procter & Gamble’s Tide is looking to clean up with fans of the National Football League, inking a multiyear sponsorship with the Shield and its 32 franchises. The deal goes [...]