Crest

This Mobile App Pays You for Your Selfies While Giving Custom Data to Brands

Do you want to pay for a fresh box of golf balls or to get your nails done simply by doing what you are already doing all the time? Well, Pay Your Selfie has just what you need—an app that doles out cash for your moments of mobile narcissism. 

How Colgate, the Famous Minty Goop, Found Its Way Onto Your Toothbrush

Sometime around 1892, a Connecticut dentist named Washington Sheffield—who'd introduced toothpaste to America in 1850—received a letter from his son, Lucius.

Ad of the Day: Crest Gets Kids All Jacked Up on Candy in Cute and Crazy Halloween Ad

We're approaching the holiday where little kids dressed as Marvel superheroes and the cast of Frozen will descend upon neighborhoods across the U.S., amped up on sugar, requiring that adults fork over "good candy" (read: any candy bar found in a checkout line) lest they be deemed cheap for buying "bad candy" (DumDums? What is this, the bank?).

P&G Wants to Shelve Up to 100 Brands

Procter & Gamble, the largest packaged-goods player in the world, disclosed in an earnings call this morning that it will divest or shed 90 to 100 of its brands in a major streamlining effor

YouTube’s 10 Most-Watched Ads in October

They say nothing kills a bad product faster than good advertising. And perhaps that's the problem with Samsung's Galaxy Gear. Outside of Oprah Winfrey, Samsung's Galaxy Gear smartwatch isn't getting […]

Adweek’s Top 5 Commercials of the Week

Welcome to Adweek's newly revamped recap of the week's best commercials. In the past, we've shown you our 10 favorites each week. From now on, we're going to narrow it down to five—and ask you to choose the best of the bunch.

Ad of the Day: The Year’s Meanest, Funniest, Grossest, Cutest Halloween Spot

The best way to keep teeth clean and healthy is to ban Halloween candy altogether. Crest toothpaste and Oral-B toothbrushes explore that possibility in this hilarious ad by giving a group of children in costume only healthy candy—vegetable-flavored gummies, Nori pops and tofu ghost-mallows.

Wieden, Beyond ‘Halftime’

It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François.

P&G’s Olympics Routine Goes Big on Digital

If Procter & Gamble’s beauty product sales don’t score well during the Olympics, it won’t be due to a lackluster digital effort.

Tide Suits Up With the NFL

Procter & Gamble’s Tide is looking to clean up with fans of the National Football League, inking a multiyear sponsorship with the Shield and its 32 franchises. The deal goes into effect at the start of the 2012 NFL campaign.