How to Outsource Analytics
Performance Marketing
In this series, I have been emphasizing the importance of statistical modeling in almost every article. While there are plenty of benefits of using statistical models in a more traditional [...]
It’s Bank Credit Card Junk Mail Season Again!
Performance Marketing
The paper avalanche begins at my home in South Jersey. It's January, and along with the cold, snow and wind—plus post-holiday bills—comes the inevitable volume of bank credit card offers. [...]
Gotham Preps First Ads for Citi AAdvantage
Brand Marketing
Gotham is developing its first campaign for the Citi AAdvantage credit card as the bank and airline restore a lead agency model for their joint brand. In recent years, the [...]
‘SoMoBiDa’ Isn’t a Song: Like It or Not, the Confluence of Social, Mobile and Big Data Is the Future of Marketing
Performance Marketing
Are you familiar with the word "SoMoBiDa"? SoMoBiDa is an abbreviation for Social, Mobile and Big Data—a combination of the three great trends in today's marketing world. In a practical [...]
Boost Your Website Sales: 8 Simple E-commerce Tips That Really Work
Performance Marketing
OK, so you've won half the battle. You're driving traffic to your site. Now what? How can you get your visitors to convert? This is a challenge that most every [...]
6 Steps to Building the Perfect Landing Page
Performance Marketing
Today, I've decided to go back to basics. And in the world of direct response marketing, nothing is more basic than the landing page. Having worked in the industry for [...]