Let’s Get Creative (If We Have the Time …)
Performance Marketing
PUT ON THOSE THINKING CAPS, it's time to talk creativity! How do you flick on that creative switch when you’re focused on 483 non-creative, deadline-centric tasks per day?
Discovering the Big Idea
Performance Marketing
What’s holding you back from creating your next breakthrough marketing campaign? It’s probably you. Why? Because instead of coming up with a new big idea that you can test, you [...]
What Chatbots Are Teaching Us About the Future of Marketing
Performance Marketing
Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.
How Innovation and Integration Continue to Shape the Future of Marketing
Brand Marketing
Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury [...]
How Cannes Still Inspires and Surprises, and Why It Still Really Matters
Brand Marketing
When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing.
Why You Should Be Ready to Talk About Data This Year at Cannes
Brand Marketing
Data is arguably the most disruptive force in digital advertising today.
4 Ways to Get Creative!
Performance Marketing
I once had a client who would say “get creative!” as a locker room type motivation to write a break-through direct mail package. Of course, I’d get creative — that’s [...]
Why Juries Must Become More Diverse for Industry Awards to Be Truly Legitimate
Brand Marketing
Is it a coincidence that both the entertainment and advertising industries are facing a diversity crisis on their awards juries? Probably not. Both of these industries, which champion and celebrate [...]
7 Marketing Resolutions for Younger Marketers in 2016
Performance Marketing
Fear not, I'm back for 2016 and will be posting again on a monthly basis. Starting right now, with my very own "2016 Marketing Resolutions." I'll also list a few [...]
How the ‘Beautiful Integration’ of Data and Content Will Be the Future of Marketing
Performance Marketing