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Let’s Get Creative (If We Have the Time …)

Performance Marketing

PUT ON THOSE THINKING CAPS, it's time to talk creativity! How do you flick on that creative switch when you’re focused on 483 non-creative, deadline-centric tasks per day?

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Discovering the Big Idea

Performance Marketing

What’s holding you back from creating your next breakthrough marketing campaign? It’s probably you. Why? Because instead of coming up with a new big idea that you can test, you [...]

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What Chatbots Are Teaching Us About the Future of Marketing

Performance Marketing

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.

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How Innovation and Integration Continue to Shape the Future of Marketing

Brand Marketing

Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury [...]

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How Cannes Still Inspires and Surprises, and Why It Still Really Matters

Brand Marketing

When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing.

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Why You Should Be Ready to Talk About Data This Year at Cannes

Brand Marketing

Data is arguably the most disruptive force in digital advertising today.

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4 Ways to Get Creative!

Performance Marketing

I once had a client who would say “get creative!” as a locker room type motivation to write a break-through direct mail package. Of course, I’d get creative — that’s [...]

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Why Juries Must Become More Diverse for Industry Awards to Be Truly Legitimate

Brand Marketing

Is it a coincidence that both the entertainment and advertising industries are facing a diversity crisis on their awards juries? Probably not. Both of these industries, which champion and celebrate [...]

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7 Marketing Resolutions for Younger Marketers in 2016

Performance Marketing

Fear not, I'm back for 2016 and will be posting again on a monthly basis. Starting right now, with my very own "2016 Marketing Resolutions." I'll also list a few [...]

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