creative search

With New Commissioners, MLB and the NBA Rethink Their Marketing

Major League Baseball and the National Basketball Association have something in common beyond new commissioners: Each is close to hiring an ad agency to lead its marketing efforts. 

CarMax Eyes 3 Shops for Its Creative Business

On again, off again Super Bowl advertiser CarMax appears to be taking the next game off as it searches for a new lead creative agency.

OppenheimerFunds’ Search for an Agency Takes an Unusual Turn

A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources.

How to Market Rémy Martin V on $2 Million a Year

The projected media budget is modest but a new creative assignment from Rémy Martin represents an interesting strategic challenge: how do you market a clear spirits brand in the U.S., particularly to African-American women?

A Growing Zipcar Contacts Creative Shops

How does a niche brand with big aspirations attract a global agency?

Southwest Airlines’ Review Enters Final Stages

Southwest Airlines’ search for strategic and creative help has reached the final four stage.

Add Staples to the List of Restless Retailers

The restlessness among retailers remains unrelenting. Staples is talking to creative agencies about its branding needs. The scope of work, however, is unclear. One source says the company wants ideas for a new assignment designed to extend the Staples brand; others believe the opportunity is much broader.