With New Commissioners, MLB and the NBA Rethink Their Marketing
Brand Marketing
Major League Baseball and the National Basketball Association have something in common beyond new commissioners: Each is close to hiring an ad agency to lead its marketing efforts.
Southwest Airlines’ Review Enters Final Stages
Brand Marketing
Southwest Airlines’ search for strategic and creative help has reached the final four stage.
Add Staples to the List of Restless Retailers
Brand Marketing
The restlessness among retailers remains unrelenting. Staples is talking to creative agencies about its branding needs. The scope of work, however, is unclear. One source says the company wants ideas [...]