Subway Reviews Its Creative Business, Hires Chris Carroll in Top Marketing Role
Brand Marketing
Damage control is working quickly at Subway. Sources said that former svp of global marketing Chris Carroll is back in the fold in a top marketing role, and the chain [...]
A Week After Its Merger, Mullen Lowe Wins Royal Caribbean
Brand Marketing
One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion.
Royal Caribbean’s 4 Finalists Are Midsize Players
Brand Marketing
The four finalists for Royal Caribbean's creative account are all smaller than incumbent JWT, and that's by design.
Humana’s Creative Review Seeks an Agency With Digital at Its Core
Brand Marketing
Humana is reviewing its creative business, looking for an agency with the ability to reinvent the brand at a time when the health insurance category is undergoing rapid evolution. Account [...]
Ace Hardware Has a Creative Review Underway
Brand Marketing
Ace Hardware is in the early stages of a creative review, according to sources, who said a request for proposals is likely out to agencies. It is not immediately clear [...]
Ameriprise Splits with R/GA, Searches for a New Lead Shop
Brand Marketing
Ameriprise Financial's experiment of using a digital agency for traditional ads has ended.