Damage control is working quickly at Subway. Sources said that former svp of global marketing Chris Carroll is back in the fold in a top marketing role, and the chain is looking at outside agencies for its creative business.
Olive Garden, a mainstay account at Grey for nearly three decades, has launched a review of its creative business.The restaurant chain spent $155 million in media last year, according to Kantar Media.Grey, which handles the business out of its New York headquarters, is defending. Pile + Co. in Boston is managing the process.
The Roaming Gnome is looking for a new home. Travelocity launched a creative review to replace McKinney, which has done two tours of duty working for the online travel agency.
Priceline.com's creative business is up for review, the company has confirmed.Ark Advisors in New York is the consultancy hired to run the process. Ark could not immediately be reached, but sources said that the online travel site had already begun to contact agencies.
One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion.
The four finalists for Royal Caribbean's creative account are all smaller than incumbent JWT, and that's by design.
Humana is reviewing its creative business, looking for an agency with the ability to reinvent the brand at a time when the health insurance category is undergoing rapid evolution.Account revenue is estimated at $6 million.
Ace Hardware is in the early stages of a creative review, according to sources, who said a request for proposals is likely out to agencies. It is not immediately clear how long the search will take or if the brand is using a consultant.