creative agency

3 Things Kiss Taught Me About Marketing

When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face paint and singing my goddamn lungs out.

4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough

Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients' products to new people; it was that easy.

4 Things Agencies of Record Can Do to Survive the Trend of ‘Projectization’

We've all been there. A big brand puts its business into review and everyone goes for it, only to find out the piece of business is just that: a piece. Meanwhile, any number of specialist agencies shares all the other pieces: media, PR, digital, mobile, social, experiential—you name it. It's like a flock of ducks pecking away at a single piece of bread.

3 Collaborative Ways the Ad Industry Can Embrace Emerging Tech

The client/agency/vendor model continues to be flipped on its head every day. Case in point: Late last month, Adweek published a story about the uptick in West Coast agencies building out their own virtual reality labs for experimentation.

This Chicago Agency’s ‘Seamless’ Marketing Strategies Get Big Results

Specs Who (L. to r.) Account management evp Ellen Slauson; creative services evp Brock Montgomery; CEO, president Brian Kristofek What Creative agency Where Chicago

Droga5 Found Its Newest Client, NRG Energy, Through Old-Fashioned Matchmaking

Droga5's deal with William Morris Entertainment continues to pay dividends.

The Martin Agency Replaces Cool Whip with Hummus

Three weeks after Kraft moved to shift its Cool Whip brand out of The Martin Agency, the shop replaced the hole in its cupboard with Sabra dips and spreads.

Claudine Cheever Crosses Over to a Media Shop

Yet another creative agency leader has crossed over to a media shop.

McCann Erickson Is Cigna’s New Lead Creative Agency

Cigna has found a new lead creative agency. Succeeding Hill Holliday on the assignment is Interpublic Group's McCann Erickson in New York, according to sources. Cigna's U.S. media spending hovers around $35 million annually.

This New York Anti-Agency Helps Clients Like HP Do Good in the World

Specs Who (From left) Sean Donovan, strategy director; Jeff Smith, chief innovation officer; Rob Holzer, co-founder and CEO; and Nancy Elder, co-founder and chief strategy officer What Creative agency