creative account

Fantasy Sports Site Wants to Ditch Frat-Boy Image With Help From a New Agency

Three years in, fantasy sports website DraftKings.com is getting serious about its advertising.

After Losing Absolut, TBWA Lands Another of Its Owner’s Wine Brands

Three years after losing Absolut Vodka, TBWA is expanding its relationship with Absolut owner Pernod Ricard. The New York office of TBWA\Chiat\Day has landed creative responsibilities on Kenwood Vineyards, which Pernod Ricard acquired last year.

Kirshenbaum Bond Senecal to Kick Off Keds Revamp

A fresh look. That's what Keds is hoping for as it approaches its centennial, and the sneakermaker has tapped Kirshenbaum Bond Senecal + Partners in New York to provide it. 

Leo Burnett Wins Pitch for Marshalls’ Creative Account

Marshalls has found a new lead agency. Leo Burnett in Chicago has landed the retailer's creative business, succeeding GSD&M in Austin, Texas. The assignment includes both traditional and digital creative responsibilities. Marshalls' media spending totalled $95 million last year, according to Kantar Media.

LendingTree Hires Grey San Francisco to Expand the Brand’s Message

LendingTree is moving its creative business to Grey San Francisco from Merkley + Partners, the marketer's agency of nearly three years. Grey landed the assignment after a review that began with 11 agencies and came down to three finalists, sources said. It's not clear if Merkley defended. Annual measured media spending is around $20 million.

A Week After Its Merger, Mullen Lowe Wins Royal Caribbean

One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion.

TBWA\Chiat\Day N.Y. Just Won Its Fourth Account in 2 Months

Continuing its first quarter winning streak, the New York office of TBWA\Chiat\Day today picked up global creative responsibilities for Hearts on Fire diamond jewelry. Account revenue is estimated at $1 million.

Massage Envy Trades Hometown Agency for San Francisco Shop

Some wins are more satisfying than others. But you'd love to be the planner leading research on Venables, Bell + Partners' newest account.

Travelers Hires a New Lead Creative Agency

Travelers insurance represents a much-needed win for the New York office of TBWA\Chiat\Day.

American Cancer Society Exec Hires a Shop She Worked With at Wrigley

The Chicago office of DDB has leveraged a past connection with the American Cancer Society's new marketing chief to land the organization's creative account, which is backed by nearly $30 million in annual media spending.