Fantasy Sports Site Wants to Ditch Frat-Boy Image With Help From a New Agency
Brand Marketing
Three years in, fantasy sports website DraftKings.com is getting serious about its advertising.
A Week After Its Merger, Mullen Lowe Wins Royal Caribbean
Brand Marketing
One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion.
TBWA\Chiat\Day N.Y. Just Won Its Fourth Account in 2 Months
Brand Marketing
Continuing its first quarter winning streak, the New York office of TBWA\Chiat\Day today picked up global creative responsibilities for Hearts on Fire diamond jewelry. Account revenue is estimated at $1 [...]
Massage Envy Trades Hometown Agency for San Francisco Shop
Brand Marketing
Some wins are more satisfying than others. But you'd love to be the planner leading research on Venables, Bell + Partners' newest account.
Travelers Hires a New Lead Creative Agency
Brand Marketing
Travelers insurance represents a much-needed win for the New York office of TBWA\Chiat\Day.
American Cancer Society Exec Hires a Shop She Worked With at Wrigley
Brand Marketing
The Chicago office of DDB has leveraged a past connection with the American Cancer Society's new marketing chief to land the organization's creative account, which is backed by nearly $30 [...]