Three years in, fantasy sports website DraftKings.com is getting serious about its advertising.
Three years after losing Absolut Vodka, TBWA is expanding its relationship with Absolut owner Pernod Ricard. The New York office of TBWA\Chiat\Day has landed creative responsibilities on Kenwood Vineyards, which Pernod Ricard acquired last year.
A fresh look. That's what Keds is hoping for as it approaches its centennial, and the sneakermaker has tapped Kirshenbaum Bond Senecal + Partners in New York to provide it.
Marshalls has found a new lead agency. Leo Burnett in Chicago has landed the retailer's creative business, succeeding GSD&M in Austin, Texas. The assignment includes both traditional and digital creative responsibilities. Marshalls' media spending totalled $95 million last year, according to Kantar Media.
LendingTree is moving its creative business to Grey San Francisco from Merkley + Partners, the marketer's agency of nearly three years. Grey landed the assignment after a review that began with 11 agencies and came down to three finalists, sources said. It's not clear if Merkley defended. Annual measured media spending is around $20 million.
One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion.
Continuing its first quarter winning streak, the New York office of TBWA\Chiat\Day today picked up global creative responsibilities for Hearts on Fire diamond jewelry. Account revenue is estimated at $1 million.
Some wins are more satisfying than others. But you'd love to be the planner leading research on Venables, Bell + Partners' newest account.
The Chicago office of DDB has leveraged a past connection with the American Cancer Society's new marketing chief to land the organization's creative account, which is backed by nearly $30 million in annual media spending.