Crayola

Ad of the Day: Zach King’s Drawings Spring to Life in This Epic Bedroom Battle for Crayola

Crayola teamed up with filmmaker and YouTube star Zach King to bring you this three-minute film featuring the crayon company's digital-era hero—the blocky mannequin from its Easy Animation Studio interactive coloring kit. 

How Silly Putty Became the World’s Most Malleable Toy

A few days shy of Christmas 1968, the Apollo 8 mission blasted off from Cape Kennedy, Fla., with Captain James Lovell and two other astronauts aboard. The mission would accomplish many firsts. It was the first time the new Saturn V rocket would be used, the first time men entered a lunar orbit, and one other first that escaped the history books.

Crayola Expands Its Palette With Major Push Into Toys This Holiday

After years of cornering the market on all things magenta and turquoise, Crayola makes a big, public shift into the toy category with its new "This Holiday, Get Creative" campaign. The oh-so-WASP-y spots, from mcgarrybowen, are cute and appealing to kids—particularly the ad for Create to Destroy—while also highlighting perks for parents. (Look, my kid is using markers on my carpet and I'm not Hulk-ing out because they're washable!) While the new products are toys, they're still completely Crayola—the Melt n Mold toy transforms broken down crayons into toy shaped crayons—which makes for some nice brand continuity. All of the new Crayola products are out in time for you to drop them in your shopping cart and throw some elbows during Black Friday shopping today. brightcove.createExperiences();

Adweek’s Brand Paternity Test: Who Owns What?

When you buy anything these days, from apple juice to an Audi A6, chances are good that at least some of your money is going to a parent company that might surprise you. It is a rare and inquisitive marketing mind that can actually remember these relationships, like the fact that Minute Maid is owned by Coca-Cola or Baked Ruffles report up to PepsiCo. Think you've got the brand savvy to match up the marketing marionettes with their corporate puppet masters? If so, take Adweek's Brand Paternity Test below and gauge your talent for spotting consumer culture's family connections.