From Instagram to Snapchat to YouTube, brands have more platforms than ever for which to create videos. That's why video-making software company Animoto is rolling out a new tool today to help marketers and amateur producers create social videos quickly, cheaply and on the fly.
Crate & Barrel
Crate & Barrel found a way to increase its Web sales conversion rate by 44 percent—and it wasn't through the meticulous, oft-employed procedure that e-retail wonks call multivariate testi
The Playa del Rey, Calif., office of TBWA\Chiat\Day is splitting with client Crate & Barrel at the end of April when the agency’s contract with the retailer ends, sources said. Representatives at the Omnicom Group agency declined comment and referred calls to the marketer, which did not respond to Adweek inquiries.
Piqora, formerly known as Pinfluencer, is expanding its social media analytics service beyond Pinterest to include Instagram and Tumblr.
Crate & Barrel wins this week's honors for most offensive marketer after being forced to stop selling a "Lucky Beggar Wallet" for $15.95, mocking those who can't even afford to put a roof over their heads.
SapientNitro is releasing a 156-page report today that rates retail brands on whether or not they are using digital signage and other interactive features in their stores well.
Crate & Barrel, which turns 50 this year, is undergoing a makeover of sorts. In the fall, the company named new top leadership—including a new CEO—and now the home retailer is close to naming a new lead creative agency.