Cramer-krasselt

Check Out the 26 Boldly Inventive Campaigns That Won This Year’s Project Isaac Awards

In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]

Ad of the Day: This Porsche Magazine Ad Uses LEDs to Light Up the Car’s Insides

For the second time in as many months, Porsche is taking innovation for a spin with an unusual magazine placement. 

Ad of the Day: This Porsche Magazine Ad Brings the 911 to Life as a Floating Hologram

Some advertisers have grown increasingly inventive with print media in recent years.

Ad of the Day: Ali Fights Ali in This Epic Spot for the Porsche 911

Imagine if, in his prime, Muhammad Ali laced up his gloves and stepped into the squared circle against … himself. Cramer-Krasselt posits just this scenario in "Compete," a captivating 60-second spot for the new Porsche 911. The ad rolls out on TV, online and in theaters in the U.S. and Europe over the next few weeks. 

Cramer-Krasselt’s New Head of New York Knows Both Big and Small Shops

Cramer-Krasselt CEO Peter Krivkovich believes he has found an office leader with the right mix of scrappiness and big-agency know-how in Nancy Aresu.

Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business

GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and […]

Accounts in Review: MetLife’s Agency Review Follows a Clear Pattern

It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review. Such is the case at MetLife, where new global chief […]

Accounts in Review: Why JCPenney Pulled the Plug on Its Media Review

Never mind. After contacting outside shops, JCPenney this week pulled the plug on its media review and retained OMD, which has worked for the retailer since 2000. The decision came […]

Accounts in Review: 11 Million Reasons Why Royal Caribbean Needs Repeat Customers

The cruise line company with "Caribbean" in its name wants to own that region again. That's a key challenge for agencies pursuing Royal Caribbean's creative business, according to a request […]

Accounts in Review: Safelite AutoGlass Unbundles Its Media Business

Even while sister brands Sears and Kmart look to bundle their business, another retailer has gone in a different direction. Safelite AutoGlass, a unit of Belron that operates in all […]