Today’s Dads Call Band-Aid Their No. 1 Best-Perceived Brand
Brand Marketing
As Father's Day approaches, what brand do dads think of most highly? Turns out it's Band-Aid.
Craftsman’s Pre-Roll Ad on YouTube Steals the NBA’s Holiday Thunder
Creativity
The NBA's new "BIG: Color" commercial is a pretty big hit. Created by Goodby, Silverstein & Partners, the spot shows Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe [...]
Fast Chat: Bob Winter, Crispin’s New ECD
Brand Marketing
Bob Winter is heading South. After growing up in Chicago and spending the bulk of his career there—working at DDB, Leo Burnett and most recently, Young & Rubicam, where he [...]
Column: Comic Con Can Help You Sell … Everything
Brand Marketing
"Looka that guy!" shouted a New York City construction worker on the corner of 35th and 11th. "It's fuckin' Optimus Prime!"
Y&R ads put Craftsman tools through ringer
Creativity
Some men are manly men—macho dudes who love nothing more than meeting up with buddies and playing around with their … tools. Cue Craftsman, which had Y&R Chicago assemble the [...]