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Trevor Noah, The Daily Show’s New Host, Kicks Off PR Blitz With Jerry Seinfeld

Convergent TV

Leading up to Trevor Noah's September 28 debut as host of The Daily Show, the South African-born, 31-year-old comedian made an appearance on the latest episode of Jerry Seinfeld's Web [...]


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The Guild’s Felicia Day Wrote Herself the Role of a Lifetime

Convergent TV

Talent – Gold Felicia Day’s dearly departed Web series The Guild started before anybody was really talking about the medium—it was a year before the world knew that lonelygirl15 was [...]

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Rating the 2014 NewFronts

Performance Marketing

The Digital Content NewFronts are here, and this time we’ve got multimillion-dollar-an-episode series, lots of unduplicated viewership and serious inventory scarcity. Wait, no, that’s traditional TV.

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7 Media Brands Shaking Up the 2014 NewFronts

Performance Marketing

It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the [...]

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Crackle’s Newfront Is a Story That Mixes Old and New

Performance Marketing

New shows with big stars plus a deal with Starcom's Spark. Crackle and Spark. Sounds like an Australian Web design company. 

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Crackle and Spark Ink NewFronts Deal

Performance Marketing

Crackle has inked an agreement with Publicis-owned media agency Spark in the Web publisher's first NewFronts deal this week. Financial terms were not disclosed.