CPMs

Zipcar Can Now Track How Many People See Its Rolling Ad Campaign in Seattle and D.C.

Zipcar is rolling out a campaign in Seattle and Washington D.C. that blends an old-school advertising technique with new technology—it's wrapping ads around cars and tracking how many people see them.

Viacom Is Trying Something New for Cable Upfront Season

When the head of a major cable conglomerate calls ratings falloff "an important secular issue," it may be time to look for solutions outside traditional channels, and that's exactly what Viacom's ad sales team is doing.

With Broadcast Volume Down, TV Inventory Is Going to Get Expensive

If everybody waits out this upfront for better inventory in the fall, will anybody get enough of it?

Facebook Goes Big With Right-Hand Rail Ad Redesign

Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked as secondary real estate on Facebook—the side of the highway compared to the mobile News Feed's Times Square.

Stellar Quarter for Resurgent NBC

After years of ratings deflation took the wind out of its sails—er, sales—things are looking up at NBC.

IAB: You’re Not Spending Enough on Digital

Is your campaign digital enough? The Interactive Advertising Bureau this morning published a study that doesn't just tell advertisers to move more dollars online; it tells you how much to reallocate.

Burke: NBC Is Leaving $1 Billion on the Table

NBC is consisting on crumbs while its broadcast television rivals dine like kings, and Steve Burke is fed up. Speaking to investors Thursday at the Bank of America Merrill Lynch 2012 Media, Communications & Entertainment Conference, the NBCUniversal CEO said the Peacock doesn’t generate anywhere near the operating cash flow of CBS, ABC and Fox.