5 Ways Publishers Are Using Personalization to Achieve Revenue & Audience Goals
“Personalization is not just about contextual relevance,” said Hearst Magazines advisor Michael Dugan at Wednesday’s FUSE Media Forum on the Pursuit of Personalization. “It’s about truly understanding your audience.” That [...]
With Broadcast Volume Down, TV Inventory Is Going to Get Expensive
If everybody waits out this upfront for better inventory in the fall, will anybody get enough of it?
Facebook Goes Big With Right-Hand Rail Ad Redesign
Performance Marketing
Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked [...]
Stellar Quarter for Resurgent NBC
After years of ratings deflation took the wind out of its sails—er, sales—things are looking up at NBC.
IAB: You’re Not Spending Enough on Digital
Brand Marketing
Is your campaign digital enough? The Interactive Advertising Bureau this morning published a study that doesn't just tell advertisers to move more dollars online; it tells you how much to [...]
Burke: NBC Is Leaving $1 Billion on the Table
NBC is consisting on crumbs while its broadcast television rivals dine like kings, and Steve Burke is fed up. Speaking to investors Thursday at the Bank of America Merrill Lynch [...]