CPM

Facebook Goes Big With Right-Hand Rail Ad Redesign

Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked as secondary real estate on Facebook—the side of the highway compared to the mobile News Feed's Times Square.

Has Demand for Broadcast TV Inventory Already Topped Out?

While it will be a number of weeks before the networks will be able to accurately count the house, insiders suggest the 2013-14 upfront is likely to be a bit less robust than those of years past.

Vice CEO Punches Back at Critics of North Korea Trip

Specs Who Shane Smith Age 43 New gig Host of new HBO newsmagazine, Vice

Mo’ Traffic but No Mobile Money

Remember the long-awaited mobile boom? Well, it’s here, and it’s a headache.It was a banner year for mobile traffic (Google alone drew over 100 million unique visitors last September, per comScore) and mobile ad spending, with publishers raking in more than $4 billion in 2012, per eMarketer.

Apple’s iOS Delivers 47 Percent of Mobile Traffic

Apple’s iOS mobile operating system has long been the darling of the mobile ad ecosystem. It arguably created the space—at least in its modern form—and is benefits seem to just keep coming.

Facebook Mobile Ads Outperform Desktop, Twitter

Update: TBG Digital has clarified the Facebook/Twitter comparison. “We took a deeper look at the data and, unfortunately, the engagement rates were not comparing like for like. Twitter engagement rate measured click-through pate on Promoted Accounts whereas the Facebook CTR was for Newsfeed ads.

Barclaycard: Facebook Ads Outperformed Display, Search

Barclaycard launched a sweeping campaign last November to promote its NFL Extra Points card. The digital media buy included search and display ads on more than a dozen digital media platforms, but the financial services company’s Facebook ads outperformed them all, generating a 0.13 percent clickthrough rate versus the overall campaign’s average of 0.08 percent.

Scant Drama as Upfront Rolls On

If you had to characterize the 2012-13 upfront marketplace in a single word, you could do worse than invoke the value-neutral interjection “meh.”On the one hand, the broadcast networks may be lucky if they can match their dollar volumes of a year ago; at the same time, top-tier cable should walk away from the table up between 5 percent and 7 percent.

Oprah’s Goodbye Asking Seven Figures for 30-Second Spots

The going rate for a 30-second spot in the May 25 episode of The Oprah Winfrey Show is a cool $1 million, and if the price holds, it will mark the fourth-highest unit cost for a series finale in TV history.