Around the suburbs of Buffalo, N.Y., Bill Pavone is something of a celebrity. He's better known as Chilly Billy, which is also the name of his ice-cream truck. The freezers in the back hold no fewer that 32 varieties of packaged ice cream. Some of them (like the chocolate chip cookie sandwich) are very popular with the kids.
The increase in sales that consumer packaged goods brands can expect as a result of ad campaigns varies widely by the media platform used to distribute those ads, according to a new study presented today by Nielsen Catalina Solutions at the Advertising Research Foundation's Audience Measurement 2016 conference in New York.
Even for a marketing panel, it was unusually kumbaya—until the topic turned to the fractious subject of tech talent.
You pride yourself on independent thinking—heck, let's say you even have a master's degree in philosophy. But just like any American, you were shopping last weekend for potato chips in Aisle 7 as you prepared for the Big Game party.
B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time around.
Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world.
Even though Twitter reps claim that consumer-packaged goods firms like Kraft and Unilever are already plenty active on their ads platform, a new agreement with Datalogix holds the promise that such noodle and soap sellers will have a better metrics-based premise to throw dollars at
When oceanic imagery is already built into your brand name—as with, say, Tide—you probably don't have to worry about jumping the Shark Week.