Disney Wraps Major Upfront Sales
It's a wrap at the Disney kids' cable group—Disney XD, Disney Channel, and Disney Jr. The networks saw a bump of 25 percent in total dollars over last year, likely [...]
Embattled P&G CEO Out, Replaced by Predecessor
Brand Marketing
Taking a page from the JCPenney playbook, Procter & Gamble is turning to its former CEO to help save a consumer products giant beset by agitated investors and an R&D [...]
Newell Rubbermaid Enlists Influenster
Performance Marketing
Consumer goods giant Newell Rubbermaid is running a campaign this month for its fashion accessories brand Goody Hair via Influenster after a promising six-week
Spam and Peanut Butter? Damn Skippy!
Brand Marketing
Hormel Foods Corp. said today that it would buy Skippy—second only to pea
Fast Chat: Betty White Talks Ads
Comedic actress Betty White first appeared in a TV spot decades ago for Panel-Ray heaters.
Microsoft Advertising Takes On Conversion Funnel
Brand Marketing
The conversion funnel has become a cliche in marketing circles. Worse than that, while it’s convenient shorthand for how to target consumers, it’s too simplistic, according to Natasha Hritzuk, global [...]