Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors
Performance Marketing
Believe it or not, 100 variations of the same ad are not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for [...]
Here Are the CPG Brands Men and Women Trust Most
Brand Marketing
When it comes to trusting brands, consumers tend to stick with known quantities, such as Band-Aid.
Super Bowl Ad Tracker: Everything You Need to Know About 2015’s Big Game
Brand Marketing
Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event.
Online Video and Mobile Now Make Up 20% of Mondelēz’s Global Spend
Performance Marketing
Mondelēz International's announcement earlier this week that it will allocate 10 percent of its advertising budget to online video now means 20 percent of the snack brand's global spend goes to [...]
4 Things Jessica Alba Wants You to Know About Her Booming Lifestyle Brand
Brand Marketing
There's a lot you don't know about Jessica Alba. That's possibly because her initial fame from TV and movies in the mid-2000s has died down a bit. But it might [...]
These Top New Supermarket Products Show How Much We Love Carbs
Brand Marketing
Eating low carb, minimally processed foods may be the diet fad du jour, but clean eating doesn’t stand a chance against the likes of Eggo’s new blueberry cobbler waffle variety, [...]
After 1,000 Meals, Here’s What Made the Frozen Food Review King Call It Quits
Creativity
For six years, Gregory Ng has held the uncontested title of Frozen Food Master, a grocery guru who has eaten his way through 1,000 microwaved meals and recorded the results [...]
CPG Marketers Are Going Digital With Loyalty Programs
Brand Marketing
Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs [...]
Instantly Says It Can Tell Brands Which New Products People Will Actually Buy
Brand Marketing
If you recently found yourself hovering over a box of Chewy Chips Ahoy With Reese's Peanut Butter Cups, and then took that box of chocolately cookie goodness up to the [...]
Kraft Fuels Up on Mobile to Sell More Summer Cheeseburgers
Performance Marketing
Consumer-packaged goods giant Kraft is dialing up its digital investments this summer with the "Great American Bacon Cheeseburger" campaign (which runs through Labor Day) for 14 different summer-themed products including [...]