Understanding Your Google Ads Metrics With the Latest Interface
Performance Marketing
How do you know what the metrics in Google Ads mean and which ones matter the most? The latest version of Google Ads' interface has a particularly large number of [...]
Why Facebook’s New Pricing Could Boost Ad Spending and Creativity
Performance Marketing
Facebook revealed Wednesday that it cleaned up its cost-per-click pricing model, much to the delight of marketers who were tired of paying for ads after viewers merely tapped the "like" or [...]
YouTube Is Doing Great With Fewer People Skipping Ads, Google Says
Performance Marketing
Google says YouTube ads are responsible for the company's lower recent ad pricing, and the mobile transition is no longer the drag it once was. Google reported earnings today, and [...]
Google’s Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves
Performance Marketing
Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even [...]
Google’s Mobile ‘Problem’ Squeezes Pricing in First Quarter
Performance Marketing
Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads.
Tumblr Takes No. 2 in Revenue Per Visit on Social Media
Performance Marketing
A Tumblr visit is worth more than a referral from Twitter and Pinterest, according to a new social media report.