A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way.
DirecTV and AT&T are in talks to merge, with AT&T taking a stake in the smaller company in a deal composed of both cash and shares, according to multiple reports.
ABC’s first pass at live-streaming the Academy Awards didn’t exactly go off without a hitch last night, as user demand knocked the service out of commission.
If you’re looking to buy time on Fusion, ABC and Univision’s new joint venture English-language news and lifestyle channel, you’ll need to look up ABC’s president of sales and marketing, Geri Wang.
The Federal Communications Commission Thursday conditionally approved Verizon Wireless' $3.9 billion purchase of spectrum from Cox and SpectrumCo companies Comcast, Time Warner Cable and Bright House Networks. It also approved spectrum deals between Verizon Wireless and Leap and between Verizon and T-Mobile.
It was going to revolutionize cable television advertising; now it's been relegated to video-on-demand and TV Everywhere.
In another spectrum deal that is sure to turn heads in the cable and wireless industries, Verizon Wireless has agreed to buy wireless spectrum from Cox Communications for $315 million.