3 Male Beauty Influencers Talk YouTube, Fans and Finally Getting Brand Recognition
Performance Marketing
Big beauty brands are finally recognizing the boys in the business.
Ad of the Day: P&G Surges at Olympic Finish Line With CoverGirl’s ‘Girls Can’ Campaign
Brand Marketing
Of all the attempts at making inspirational Olympic ads this year, one of the most successful and unexpected came in the closing moments.
Talia Castellano, the World’s Most Inspiring CoverGirl, Dies of Cancer at 13
Creativity
Talia Castellano, the 13-year-old honorary CoverGirl who inspired and entertained hundreds of thousands with her fighting spirit and her YouTube makeup tutorials, died Tuesday at age 13.
P&G Partners With Zefr to Listen In on YouTube Fan Base
Performance Marketing
All brands want to be content creators these days—and if their customers will create content for free, even better. But in the vast sea of YouTube videos, it’s not easy [...]
Fans Crush Brands When It Comes to YouTube
Performance Marketing
YouTube is increasingly becoming the most influential social network, and the place where pop culture is born. In fact, according to Cisco’s new Visual Networking Index forecast, video usage is [...]
Meet Talia Castellano, the World’s Most Inspiring CoverGirl
Creativity
CoverGirl has finally gotten around to releasing this wonderful photo of Talia Castellano, a 13-year-old cancer patient and budding makeup artist whom the brand named an honorary CoverGirl last month. [...]