Coupon Affiliate Websites: Marketing Tips for Success and Pitfalls to Avoid
Performance Marketing
Marketing with coupon affiliate websites might be the strategy you need to attract audiences that convert — especially if you're not getting the results you’d like from digital advertising. But [...]
Groupon Two-Faced About Trump
Performance Marketing
Groupon vowed to stop advertising on The Apprentice in an effort to distance itself from the show's controversial host—so why is it running a deal for a one-night stay at [...]
LivingSocial’s Customers Are Younger, Richer, and Better Educated Than Groupon’s
Performance Marketing
According to a study from Nielsen Co., LivingSocial users are richer, younger, and more educated than Groupon's.
IPO Could Value Groupon at $15 Billion to $20 Billion
Performance Marketing
After fielding offers from investment bankers about a potential IPO since January, Groupon is now expected to announce Goldman Sachs and Morgan Stanley as the two lead underwriters of a [...]