AMC may have been hoping that the so-called “Netflix Effect” would boost the ratings for the Season 7 premiere of Mad Men, but in a highly competitive Sunday 10 p.m. slot, Matt Weiner’s period piece put up its worst opening numbers since 2008.
After being unceremoniously dumped by ABC, Cougar Town has been fetched from the ashes by cable network TBS. The Turner network ordered a fourth season of 15 episodes, with an eye toward a premiere in early 2013. In addition to the new batch, TBS has also picked up the off-network rights to the 61 episodes that were shot for ABC.
Super Tuesday was merely so-so for Fox, which last night launched a new prime-time comedy block to mixed results.
ABC’s critically savaged cross-dressing comedy Work It got off to an uninspired start Tuesday night, notching a 2.0 in the 18-49 demo—down a few ticks from the premiere of the previous inhabitant of its time slot.
Adweek: What’s the first information you consume in the morning? Busy Philipps: I have a 2-and-a-half-year old, so generally speaking, I don’t get any news until I’m not with her, which tends to be when I get in the car. What do you read or watch or listen to at the breakfast table?