FX’s Comedy Baskets Brings Back Costco and Arby’s for Season 2, but Still Can’t Land a Paid Integration
With hundreds of partnerships between TV shows and various brands, few of those relationships are as unique as the one between FX's quirky Zach Galifianakis clown comedy Baskets and the [...]
Brand of the Day: No, Costco Won’t Be Open on Thanksgiving, and Here’s Why
Brand Marketing
If you end up looking for last minute Thanksgiving supplies next month, or are hoping to get a jump on those Black Friday sales, don't go to Costco. They won't [...]
Want to Spot Rich People? Head to Walmart
Brand Marketing
It’s a statistical fact that wealthy shoppers rave about the pampering they receive at upscale retailers like Neiman Marcus, Lord & Taylor and Barneys. But here’s a question to ponder: [...]
The Best-Loved Brands in the LGBT Community
Brand Marketing
Many major brands have been vocal on both sides of the gay rights issue. It’s not advertising—and for that reason, it may be the best kind of marketing.
Consumers Visit Retailers, Then Go Online for Cheaper Sources
Brand Marketing
Target and Best Buy have been fighting back against showrooming, where people check out the goods in brick-and-mortar stores with the express intent of finding them cheaper online (hello, Amazon).
Halal of a Controversy
Brand Marketing
If bloggers want to blast Whole Foods Market again for promoting Quran-approved food during Ramadan, there’s a few niche CPG brands that might plea: “Could you mention us? Pretty please, [...]