McDonald’s Poses the Existential Question: Is a Big Mac With Bacon Still a Big Mac?
Creativity
If you're the type of guy who drives your friends nuts by compulsively obsessing over minor details at lunch, then McDonald's has a deep existential dilemma for you. In Canada, [...]
Honey Nut Cheerios Mascot Goes Missing as Brand Addresses Declining Bee Populations
Creativity
In one of the most obvious yet still cool examples of cause marketing, Honey Nut Cheerios in Canada is pledging to help find a solution to unstable bee populations—by launching [...]
This McDonald’s Billboard Near Whistler Gives Snow Reports via Espresso Drink Toppings
Creativity
Cossette in Vancouver has made another tasty McDonald's billboard that skiers and snowboarders heading to Whistler will think is pretty gnar.
Ad of the Day: McDonald’s Seeks Great Recipes in Top-Secret Contest for Employees
Brand Marketing
McDonald's seems like way too big of a company to have interesting, playful contests for employees. But the fast-food chain's Canadian operation has always had surprisingly relevant ideas (like its [...]
Nature Valley Shames Modern Parents for Ruining Their Kids in 3-Minute Technology Hate-On
Creativity
Nature Valley Canada shouts "You kids, get off my lawn!" in a curmudgeonly new ad from Cossette that contrasts the childhood memories of three generations of families.
An Egg McMuffin Rises With the Sun on This Tasty McDonald’s Billboard
Creativity
You probably remember McDonald's famous, Grand Clio-winning sundial billboard, created by Leo Burnett almost a decade ago, which used the sun's shadows to suggest what you should be eating and [...]