How Hearst’s Troy Young Is Redefining the Role of a Magazine Executive
Performance Marketing
Overhauling the status quo at a massive media company can be a daunting task. When that company has as deep a legacy as the 128-year-old Hearst does, that task gets [...]
Why Tech’s Impact on Creative Will Dominate Discussion at Cannes Lions
Brand Marketing
Two key and thorny themes will dominate the dialog during Cannes Lions this year.
How Snapchat’s CEO Plans to Conquer the Advertising World
Performance Marketing
Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That's understandable. At 25—an age when many college grads [...]
7 Ways to Get People to Share Your Snapchat Messages, Even Ads
Performance Marketing
Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for [...]
Snapchat Persuades Brands to Go Vertical With Their Video
Performance Marketing
Snapchat is asking digital video advertisers if they are straight shooters.
Here Are Hearst Magazines’ Editorial Award Winners
Performance Marketing
For over a decade, Hearst has distinguished the publishers of its top-performing titles during the annual Tower Awards.