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Cosmopolitan’s New Editor Is Bringing Her Health and Digital Know-How to Hearst

Performance Marketing

Specs Who Michele Promaulayko  Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health


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These Marketers, Content Producers and Entertainers Under 40 Are Shaping the Industry

Brand Marketing

The 2016 class of Young Influentials features an impressive lineup of mind-blowing talent, all game changers under 40 who've made waves in the worlds of media, marketing, technology and entertainment. [...]

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Cosmo Designed a Car for Women, and That’s Going Over About as Well as You’d Expect

Creativity

Women everywhere, rejoice! There is now a car just for us! Women's magazine and marketing menace Cosmopolitan announced at London Fashion Week that it's teamed up with car maker Seat [...]

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Joanna Coles Leaves Cosmo to Become Hearst’s Chief Content Officer

Performance Marketing

Joanna Coles' steady rise to the top at Hearst Magazines has reached a new high, with the well-regarded Cosmopolitan editor in chief (and two-time Adweek Hot List Editor of the [...]

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The Best- and Worst-Selling Magazine Covers of 2015

Performance Marketing

As magazine newsstand sales continued on their decline in 2015—dropping 12 percent year over year in the third quarter alone, per MagNet—publishers endeavored to produce covers worth pulling off the [...]

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Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year

Performance Marketing

The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera.