Cosmetics

How Kiehl’s No-Frills Creme de Corps Became the Go-to Lotion for Stars Like Oprah

Every brand hopes for a free plug on TV—"earned media," as the trade calls it—but endorsements don't get much better than they did on Oct. 25, 2012.

Ad of the Day: L’Oréal Explains the Science of Creating Makeup Shades for All Skin Tones

We've come a long way from "Maybe she's born with it. Maybe it's Maybelline."

Ad of the Day: This Woman’s Heartbreaking Makeup Tutorials Double as Powerful PSAs

This isn't the kind of makeup tutorial you see every day.

This French Beauty Brand Wants Women to Be Comfortable With Their Flaws

For cosmetics brands, touting a particular product's capabilities—that it gets rid of redness, say, or makes your face radiate—is standard. But that method of advertising can often impose a certain beauty ideal, one that is impossible for most women to meet.

Why L’Oréal Made 100 Women Cry in a Movie Theater, and What Brought Them to Tears

Here's a fun and inventive before-and-after test from L'Oréal and McCann Mexico.

Benjamin Karsch Leads Revlon’s New Mission ‘to Inspire Love’

Benjamin Karsch is no stranger to larger-than-life CMO jobs. Procter & Gamble, Kraft, Johnson & Johnson, Cigna—Karsch has run the marketing for all of them. But Karsch (whom everyone calls Benjy) has quite a task ahead of him at Revlon, which hired him as CMO in February. Revlon is a $2 billion beauty empire whose products are for sale in over 100 countries.

Ad of the Day: OPI Brilliantly Creates a Whole Alphabet From Drops of Nail Polish

Color can communicate a lot of information, but not as clearly as if it were an actual language. So OPI made it into one. A sassy, gorgeous new campaign from the nail polish company, created with TBWA's DAN\Paris, turns various shades of the brand's product into an abstract, droplet-shaped alphabet that fans can use to chat on a special mobile app.

As Makeup-Savvy Amateurs Become Breakout Stars, L’Oréal Looks for the Next Big Name

As Michelle Phan and others have proved, beauty vloggers are a lucrative resource for brands looking to find talent.

Beauty Video Marketers Are Finding a Second Home on Instagram

How-to beauty videos, which have been wildly popular on YouTube for years thanks to the likes of Michelle Phan, are increasingly finding a home on Instagram.

Michelle Phan: Getting Turned Down for a Job at Department Store Beauty Counter Launched My Career

Adweek spoke to YouTube sensation Michelle Phan about her rise to fame from starting out as a beauty tutorial vlogger to becoming an international businesswoman, working with brands like Dr Pepper and L'Oréal.