corporate image

Nestlé Begins Corporate Image Search as Digital Review Continues

Review-happy Nestlé is looking for an agency to launch a new corporate image effort, even as it seeks to shrink its digital agency roster.

Goodby Wins Seagate Brand Assignment

Goodby, Silverstein & Partners has landed an interesting new corporate branding assignment from Seagate Technology, a leader in digital storage. Goodby will focus on the company's overall brand strategy and how that translates into internal and external communications. What makes it interesting is that the assignment does not involve advertising per se.

UPDATED: Qualcomm Hires Agency for Image Push

Qualcomm has turned to DDB to develop corporate image advertising. The San Francisco office of DDB landed the assignment after a pitch in which Ogilvy & Mather was the other finalist, according to sources. Account revenue is estimated at $2 million. The assignment encompasses both traditional and digital efforts.