Corona

Corona Urges Mexicans to Smash Walls, and Not Just Trump’s, in Ad Timed to the U.S. Election

As Election Day arrives in America, Corona riffs on Donald Trump's vow to build a wall along the southern border in this extravagant 90-second film for the Mexican market, created by Leo Burnett."The main inspiration comes from all the conversation that Trump's wall generated in Mexico," Daniel Pérez Pallares, agency creative vice president, tells AdFreak. "Many people felt hurt and offended by it. We found an opportunity to turn that narrative into a positive message, and ask Mexicans to reflect about the 'mental walls.' "

This Chicago Agency’s ‘Seamless’ Marketing Strategies Get Big Results

Specs Who (L. to r.) Account management evp Ellen Slauson; creative services evp Brock Montgomery; CEO, president Brian Kristofek What Creative agency Where Chicago

Can Agencies Win If They Don’t Play the Spec Pitch Game?

When Mike Wolfsohn and his two partners left Southern California agency Ignited in 2010 to form High Wide & Handsome, they vowed not to participate in competitive pitches requiring contenders to foot the bill for speculative creative work.

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to lead the Corona brand globally.

Ad of the Day: Winter Narrates Mournful Letters to Summer in Corona’s Evocative New Ads

Corona Extra's new campaign from SapientNitro agency The Community will resonate potently in certain parts of the country—the ones that were blanketed by snow for months on end this past winter.

After You See This Virtual Tour of Horizon Media, You Might Want to Work There

At the corner of Grand and Varick streets lies One Hudson Square, an Art Deco factory-turned-office building that won landmark status last year.

Crispin Porter + Bogusky Will Bring Corona Beer to Brazil

Corona Beer is coming to Brazil, courtesy of Crispin Porter + Bogusky. The global agency's new São Paulo office, which opened in February, has been chosen by AmBev/InBev to handle the product launch.

Corona Brings Glorious Sunshine to a Shaded Patio in Clever Outdoor Stunt

The stars really aligned for Corona—well, one did, anyway—in this clever outdoor stunt from Toronto agency Zulu Alpha Kilo.

Here’s Why Brands Are Speaking Spanish in General Market Ads

Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but that isn't the whole story. Marketers also have been moved by the high crossover appeal of such efforts and the multicultural nature of the millennials they're trying to reach.

McCann Lima Is All Smiles After Winning Media Grand Prix for Coke’s ‘Happy ID’

CANNES, France—Coca-Cola added to its impressive legacy of hauling in Cannes Lions by snagging the Media Grand Prix here tonight for a Peruvian campaign from McCann Lima centered on getting people to smile in their ID cards.