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Why 74-Year-Old Cheerios Is Still America’s No. 1 Cereal

Brand Marketing

By Robert Klara

It was 1941, and Lester Borchardt had a crazy idea. His employer, General Mills, was looking for a product that would compete with Wheaties and Corn Flakes in the growing [...]

Brand Marketing

Growing Up the Son of a ‘Mad Man’ in Advertising’s Golden Era

By Chris Pfaff

Brand Marketing

Kellogg’s Call to Breakfast Skippers

By Robert Klara

Brand Marketing

Kellogg’s Goes Back to the Land

By Gabriel Beltrone